We don't build
stores. We engineer
commerce.
Jhuns Infobay is an AI-powered commerce tech firm — building and scaling ecommerce infrastructure for brands in the UK, Europe and the Middle East using our proprietary Jhuns Commerce Engineering™ framework.
Proprietary Methodology
The Jhuns Commerce Engineering™ Framework
An 8-phase engineering system for building, connecting, automating and scaling AI-powered commerce. Every Jhuns engagement follows JCE™ — clients enter at whatever phase fits their current stage.
“We don't build stores. A freelancer builds a store. We engineer a commerce system that grows, automates and scales — and AI is built into every layer of it.”View Full JCE™ Framework
Engineering services.
Not agency deliverables.
Seven technical specialisms — all governed by the JCE™ framework.
SERVICE / 01 · JCE™ Phase 03
Commerce Platform Engineering
Shopify, WooCommerce, Magento, Salla and Zid — built at architecture level.
SERVICE / 02 · JCE™ Phase 03
Headless & Custom Commerce
React/Next.js storefronts on Node.js backends for brands that outgrew templates.
SERVICE / 03 · JCE™ Phase 06
Conversion Engineering
UX systems, checkout flow and CRO — engineered for measurable lift, not a visual refresh.
SERVICE / 04 · JCE™ Phase 04
Commerce Connectivity
Marketplace, social, CRM, ERP and WhatsApp integration — one connected ecosystem.
SERVICE / 05 · JCE™ Phase 07
Performance Growth Engineering
Meta, Google and AI-driven bid optimisation — reported on revenue, not reach.
SERVICE / 06 · JCE™ Phase 07
AI Search & GEO Engineering
Structured data so ChatGPT, Gemini and Perplexity can find and recommend you.
SERVICE / 07 · JCE™ Phases 05–07
AI Shopping Intelligence & Automation
Chat, recommendations, agentic-commerce readiness, dynamic pricing and generative content.
Work that moved real numbers.
JCE™ — AI Layer
AI isn't an add-on.
It's engineered into
every phase.
Three of the eight JCE™ phases are AI-native — AUTOMATE (05), OPTIMISE (06) and GROW (07). AI isn't retrofitted. It's designed in from DISCOVER and the infrastructure carries it from day one.
Explore AI EngineeringAI Shopping Assistants
24/7 catalog-trained chat — product Q&A, order tracking, cart recovery.
Smart Recommendations
Behaviour-driven personalisation lifting AOV and repeat purchase rate.
Agentic Commerce Readiness
Structured for AI shopping agents on ChatGPT, Gemini and Perplexity.
Generative Content Pipeline
Product copy and ad creative at catalog speed with human QA built in.
Commerce Automation Stack
Demand forecasting, dynamic pricing and bid optimisation running autonomously.
How a JCE™ engagement runs.
Commerce Intelligence
Audit, competitor stack, platform recommendation and AI readiness gap analysis.
Architecture & Blueprint
Commerce architecture, UX systems and AI experience layer designed before build.
Infrastructure Build
Platform engineering, headless builds, payments and integrations in weekly sprints.
AI & Engineering Retainer
Ongoing automation, optimisation, growth and scale engineering post-launch.
What clients say once the engineering is live.
“They didn’t just build a Wix store — they solved a payments problem none of our other vendors could touch.”
— Founder, Luxury Jewellery Brand, UAE
“Communication was sharp and the site turned out exactly as briefed. The kind of engineering partner you stop shopping around for.”
— Marketing Lead, UK Fashion Retailer
“Fast at finding solutions. The AI layer they built genuinely changed how our customers shop with us.”
— Operations Director, F&B Group
Start with Discover
Free Commerce Intelligence Audit — tell us your store, we'll find the gaps.
A 30-minute technical audit of your current commerce stack. No commitment, no sales pitch.
Book the free audit →