Notes on commerce engineering
and what's actually working.

No filler. Practical technical and commercial insights on platforms, AI, conversion and growth — written by engineers.

What "AI-ready" actually means for a Shopify or WooCommerce store in 2026

The structured data checklist, chat layer options and GEO readiness audit no one has written plainly yet.

Market share data, platform capability comparison, cost structures and the scenarios where each wins.

Load time benchmarks, design constraint patterns and the honest cost-benefit of a headless migration.

Patterns backed by A/B test results across Jhuns client stores — not opinion.

What structured data AI agents look for, how Perplexity indexes product content, and what a GEO audit produces.

The technical options, the gotchas and the platform-specific approaches to BNPL in GCC markets.

Engineering in practice