Fashion & ApparelUKShopifyAI Layer
AI shopping assistant and PDP engineering for a UK loungewear brand.
Deployed an AI styling assistant on a Shopify store, increasing CVR 27%.
+27%
CVR
+41%
Time on PDP
-62%
Support Tickets
The Challenge
What needed solving.
High traffic but low conversion rate. Customers had sizing and product questions that weren't being answered before they abandoned.
The JCE™ Approach
How we engineered it.
Built a catalog-trained AI chat assistant plus rebuilt the product detail pages around conversion-led architecture.
Deliverables
What we delivered.
01
AI Chat Assistant
Trained on full catalog including size guides, material specs and care instructions.
02
PDP Redesign
Conversion-led product page architecture with social proof and urgency signals.
03
A/B Testing Setup
Infrastructure for ongoing CRO testing.
The Result
CVR lifted 27%, time on PDP increased 41%, support ticket volume dropped 62%.
“The AI layer they built genuinely changed how our customers shop with us.”— Operations Director, UK Loungewear Brand