Beauty & WellnessGermany / EuropeNext.jsHeadless
Headless storefront migration for a multi-language D2C beauty brand.
Migrated a bloated Magento 1 store to Next.js + Medusa, cutting load time 58%.
-58%
Load Time
+19%
CVR
3
Language Markets
The Challenge
What needed solving.
A German D2C beauty brand was on an ageing Magento 1 installation. Load times averaged 7.2 seconds. The multi-language complexity ruled out a simple Shopify migration.
The JCE™ Approach
How we engineered it.
Rebuilt on Next.js 14 with a Medusa backend. German, English and French — one backend, three storefronts. SSR for SEO, static generation for product pages.
Deliverables
What we delivered.
01
Next.js Storefront
Fully custom, brand-precise frontend on Next.js 14.
02
Medusa Backend
Multi-currency, multi-language commerce engine.
03
SEO Migration
Zero ranking loss across all three language markets.
The Result
Load time dropped from 7.2s to 1.4s. CVR increased 19%. Google ranking improved across all three language markets.