Fashion & ApparelUKMetaTikTok Shop
Meta and TikTok Shop campaign launch for a UK collection drop.
4.2x ROAS and 61% new customers on a collection launch campaign.
4.2x
ROAS
+61%
New Customers
28%
TikTok Revenue Share
The Challenge
What needed solving.
The brand had a new collection to launch with a 3-week window and no existing TikTok presence.
The JCE™ Approach
How we engineered it.
Built the TikTok Shop catalog integration, produced AI-generated creative variants for Meta, and ran a coordinated launch across both channels with AI bid optimisation.
Deliverables
What we delivered.
01
TikTok Shop Integration
Full catalog sync and checkout integration.
02
AI Creative Production
24 ad variants produced and systematically tested.
03
Launch Campaign
Coordinated Meta + TikTok with AI bid optimisation.
The Result
4.2x ROAS, 61% new customer acquisition, TikTok Shop generated 28% of total launch revenue.